Latino viewers heavily influence the popularity of streaming shows, a study finds

Latinos represent roughly 19% of the U.S. population. Yet a Nielsen study shows they account for 42% of the country's most-watched content on streaming services. (courtesy Nielsen)

A new study from Nielsen finds that Latino viewers not only love to watch shows on streaming platforms, but they also influence which are the most popular.

Researchers looked at 530 shows that streamed in 2021 and the first part of 2022 in English and Spanish. The study found nearly half of the shows considered the most "bingeable" had Latinos in front of and behind the cameras, as writers, directors and producers.