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Latin Times
Latin Times
Politics
Maria Villarroel

Latino Leaders Seek To Engage Voters And Increase Turnout: 'We're Missing On a Big Chunk Of Our Community'

A demonstrator holds a sign reading "We speak for those who can't" while marching with a crowd of students in downtown Los Angeles on Feb. 4, 2025. The protest, organized by Chicano student groups, called for immigrant rights and condemned President Donald Trump's policies. (Credit: David Pashaee/Getty Images)

Latino support for President Donald Trump has plummeted, with some figures showing 20-point drop (46% to 26%) in approval rating in the administration's first 100 days. During the 2024 general election cycle, Latinos were a key demographic to cement Trump's victory. Now, in this shifting context, an advocacy foundation is seeking to raise awareness about the importance of properly catering to the demographic, especially those who are not going out to vote.

The Hispanic Access Foundation recently hosted its 5th annual Latino Advocacy Week, where members sought to emphasize the need to empower Latino advocacy at different levels, from educating community members across the country about the United States' democratic process to encouraging active Latinos to run for office.

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