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Latin Times
Latin Times
Entertainment
Mateo Moreno

Latin Music Just Outgrew the Entire U.S. Music Industry — Again

SANTA CLARA, CALIFORNIA - FEBRUARY 08: Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Credit: Photo by Thearon W. Henderson/Getty Images)

Halfway through 2026, Latin music has once again pulled ahead of the broader American recording industry, according to figures released by the Recording Industry Association of America. The genre's 8.6% revenue growth outran the 6.9% posted by the U.S. market as a whole, extending a streak that now stretches across 13 consecutive mid-year periods.

How the numbers break down

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