Formula One is gambling big on Las Vegas to the tune of at least £400million — and there is no guarantee it will pay off.
F1 owner Liberty Media has broken from its usual model to act as promoter and also to run a race on a Saturday night for the first time in the sport’s history, the aim being to reduce disruption in order to use Sin City’s famous Strip. Even U2 have been shunted from their residency at the Sphere, with F1 hiring that out for the weekend, too.
