Stellantis aims to make Lancia relevant again by working on three new cars: an electric Ypsilon replacement due in 2024, a flagship car coming in 2026, and a revived Delta EV scheduled to go on sale in 2028. In the meantime, the legendary Italian marque has already updated its logo and has provided an early look at a fresh design language with the Pu+RA Zero concept. The automaker's first car in ages is hiding underneath a cover… in the Metaverse.
Lancia has been named the Official Metaverse Automotive Brand of the 2023 Metaverse Fashion Week scheduled to take place between March 28-31. Inspired by its Milan showroom in Via Gattamelata where the revamped corporate identity was first applied, a virtual showroom will contain the hotly anticipated concept and the outgoing Ypsilon. However, the sports car with Stratos (and Fulvia?) cues won't be revealed next week as we'll have to wait until April 15 for the full debut.
