Lancia is one of several Stellantis brands struggling to stay afloat. For years, it was confined to a single market: Italy. However, with last year’s launch of the new Ypsilon, the brand also expanded its presence beyond the country shaped like a boot. Following a long hiatus, Lancia returned to France, Spain, Belgium, Luxembourg, and the Netherlands, signaling a potential revival. In Italy, 160 showrooms were modernized last year.
