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Fortune
Fortune
Paolo Confino

Lagging SpaceX, Bezos’s Blue Origin brings in former Amazon execs to reinstitute a hard-charging culture

Blue Origin founder Jeff Bezos (Credit: Matthew Staver/Bloomberg)
  • Jeff Bezos’s space exploration company Blue Origin is looking to institute Amazon’s results-driven culture in a bid to better compete with Elon Musk’s SpaceX. Some of Bezos’s hires from Amazon include Blue Origin’s CEO Dave Limp and CFO Allen Parker. So far Blue Origin has launched just one rocket into orbit, compared to over 400 by SpaceX. 

After years of delays in space launches and lagging behind its main competitor, Blue Origin founder Jeff Bezos is returning to the playbook that led Amazon to becoming one of the world’s biggest companies: a culture maniacally focused on results. 

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