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Zenger
Zenger
Lifestyle
Michelle D. Madsen

Lacoste’s NFT Project Celebrates Its Founder’s Iconic Polo Shirt

Lacoste NFT Minecraft
Lacoste was the first fashion brand to put a logo on its clothing. The crocodile was used because it was the founder's nickname on the tennis courts. (Lacoste)

Fashion now walks the digital runway.

UNDW3, a new online experience from French clothing brand Lacoste, has debuted. The project follows the company’s initial foray into the digital realm, which was a Minecraft-hosted Lacoste-inspired digital island.

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