Fashion’s embrace of gaming looks to be continuing as Lacoste and Minecraft join forces on a collaboration encompassing both worlds.
The new partners revealed their collection this weekend in Paris via livestream, with pro gamers Atomicmari and Shubble on-hand to showcase the new apparel. Spearheading the graphic-focused capsule is Lacoste’s famous crocodile rendered in Minecraft’s blocky form (but not to be confused with the alligators that appear in-game). The reptile appears prominently on pastel T-shirts, hoodies, and an excellent all-over print polo — but also recedes to the background on more 8-bit-centric items.
