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The Guardian - UK

Politics

Aletha Adu Political correspondent

Labour group tells MPs they must be on YouTube and TikTok

TikTok Zarah Sultana Gary Stevenson Instagram

Gary Stevenson speaking into a microphone at a rally outside the Treasury — The LGG approached Gary Stevenson, a former financial trader whose channel has more than 1 million subscribers on YouTube. Photograph: Wiktor Szymanowicz/Future Publishing/Getty Images

Confidence in the government will not improve unless they get their faces and ideas on online media platforms including YouTube, a group of Labour MPs has warned colleagues.

The Labour Growth Group of about 110 MPs is working with leading podcasters and popular figures to help Labour backbenchers become influencers in their own right, amid concerns that toxic narratives about the party’s agenda, its politicians and its policies are going unchallenged.

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