A festival on the Tuscan coast sounds like a dream. The idyllic town of Camaiore, just a 30-minute drive from Pisa, provides a lush backdrop for La Prima Estate, a festival still very much in its infancy. (The first-ever edition took place last year). The sandy coast of Versilia stretches for miles to the west of Camaiore, while the Apuan Alps hug the city towards the east. It’s hot, dry and salty; the glittering sea beckons.
It’s the right place for a festival that bills itself as “more than a music festival… a holiday experience”. Last year, La Prima Estate took place over six consecutive days, bringing in big names including The National, Bonobo, Duran Duran, Anderson Paak, and Jamie xx. This year, the organisers have split the festival over two weekends in an attempt to draw more long-weekenders. Nas and Bon Iver headline the first weekend, with Alt-J, Jamiroquai and Metro Boomin fronting the second. Other artists on the line-up include Japanese Breakfast, Kings of Convenience, Chet Faker, and Bicep, as well as a smattering of Italian bands and DJs.
