L'Oreal has launched a new hair dryer designed to blow away the competition. First announced at CES 2024 and now available to buy, the AirLight Pro will apparently deliver "a styling experience like no other", thanks to a combination of ultra-powerful windspeeds, infrared light (delivered via patented new technology), and a companion app.
We're not entirely sure what the infrared light part does – we haven't seen this approach before (and we've tested most of the best hair dryers on the market). The windspeed part is easier to grasp, and certainly sounds impressive. Thanks to a 17-blade, high-speed motor, the AirLight Pro will be able to blast your locks with windspeeds of up to 130mph. That's equivalent to a Category 4 hurricane – which sounds like a very rousing morning styling routine.
