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Michael Malone

KYW Philadelphia Scraps ‘Eyewitness News’ for New Branding

KYW Eyewitness News Philadelphia Adrienne Roark CBS CBS Philadelphia

KYW debuts new branding

KYW Philadelphia is showing off new branding April 12. Known as CBS Philadelphia, the station is erasing its ”Eyewitness News” branding and going with ”Finding Heart in Every Beat.“

Kelly Frank, CBS Philadelphia president and general manager, described Eyewitness News as “who, what, where and when.” The new branding “is driven by why,” she said.

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