We've seen plenty of significant rebrands in 2023 so far, from the likes of big brands including Nokia and Pepsi. The latest has arrived courtesy of streaming service HBO Max – and as well as a new logo and brand identity, the platform has a new name. And it's getting a little roasted online.
HBO Max is now, simply, Max. Unveiled by Warner Bros this week, the platform now combines the offerings of Discovery+ and the original HBO Max. While it might make sense for the service not to rely on a single brand name after the merge, users are mourning the loss of the HBO name – and the prestige it signifies. (Looking for design inspiration? Check out the best logos of all time.)
