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Jack Moss

Kyoto exhibition collates Veronica Ditting’s influential printed matter for the world’s biggest brands

Veronica Ditting Printed Matter displayed in exhibition.

You will likely have encountered Veronica Ditting’s work, even if you do not know her name. The highly influential creative director and designer – who comes with a string of awards to her name – conceived the distinctive original design for The Gentlewoman (she worked at the magazine for 12 years, from when it was founded, leaving in 2021) and has worked on a slew of projects for brands including Maison Margiela, The Row, Louis Vuitton, Tiffany & Co and Hermès. For the last, she guest art-directed Le Monde d'Hermès magazine, one of the industry’s highest accolades.

A new exhibition in Kyoto, Japan celebrates Ditting’s career so far, particularly her work in printed matter, the medium for which she is best known. Titled ‘Folio Folio Folio: Print by Veronica Ditting’ (until 28 July 2024) and taking place at the city’s ‘ddd gallery’, the exhibition – curated by London-based design historian Emily King – spans two decades of print projects including books, magazines, exhibition design and other ‘printed delights’. These include The Gentlewoman – memorable covers shown as the exhibition include those featuring author Zadie Smith and gymnast Simone Biles – as well as a series of printed ephemera created for the launch of Hermès’ beauty line.

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