Kylie Jenner has lost almost a million fans on Instagram after being accused of 'mocking' Selena Gomez during the pair's 'eyebrows feud'.
The Only Murders In The Building star had posted a TikTok video, joking she had "accidentally laminated [her] brows too much".
Showing off her a new look using a social media filter with makeup inspired by Bella Hadid, Selena captioned the video saying she wished she looked "as pretty" as the supermodel.
She said: "My name… my name is Bella Hadid" then in a follow-up video added: "Instead, this is me. I laminated my brows too much."
Just three hours after Selena's video, Kylie took to her Instagram Story with a snap of her and pal Hailey Bieber – showing a close-up of their eyebrows.
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Kylie also posted a selfie of herself and wrote "this was an accident?", adding to the speculation.
Fans are now convinced that the pair were 'mocking' Selena, and as a result, the make-up mogul's online following is rapidly declining – despite her denial.
Her fans started to jump ship last Wednesday, with a drop of more than 124,000 followers – according to data from Social Blade. She lost a further 38,000 the next day.
As of Friday, February 24, Kylie had lost around 50,000 followers – and at the time of publication, she has lost a total over 750,000 – losing out on her 'most followed account' badge.
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Selena is now the most-followed woman with 389million fans, Kylie now has 379million.
Multiple TikToks since popped up analysing Selena and Kylie's interaction.
Kylie has since commented: "This is reaching. No shade towards Selena ever and I didn’t see her eyebrow posts. You guys are making something out of nothing. This is silly."
Selena agreed and added: "It's all unnecessary. I'm a fan of Kylie's."
Kylie had claimed her post was an accident, something fans are not having. "The billionaire marketer doesn’t accidentally post anything. Be for really real," one said.
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Meanwhile, another wrote: "A secure woman would NEVER put another woman down."
After overtaking Kylie as the most-followed woman on Instagram, Selena has since announced that she was taking a break from social media.
"I’m going to be taking a second from social media, because this is a little silly," she explained. "I’m 30 and am too old for this."
She added: "But I love you so much and I’ll see you guys sooner than later. I’m just gonna take a break from everything."
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