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RideApart
RideApart
Sport

KTM's Sales Were Down And/Or Even Last Year, Depending on How You Look At It

We've known that things have been rough at KTM for the past few months, at least. And while I feel like I've said that a lot, it's because new details that shed additional light on exactly how rough it's been keep coming to light.

Ahead of an important meeting with AKV Europa regarding the next steps in its restructuring process, Pierer Mobility AG released some preliminary figures from its 2024 annual report. Unsurprisingly, revenues were down in 2024 as compared to 2023, by about 29 percent. Finding a negative EBITDA (to the tune of around 300 million Euros, to be more precise) probably wasn't the most fun thing for whoever put the annual report together to write, either.

But that's not all. Since this is RideApart, not FinanceApart, what were motorcycle sales like for KTM in 2024? Plenty of riders around the world are more than happy to tell you how passionate they are about riding orange. While the camshaft woes on the 790s have been a subject of debate among KTM fans for years, all of KTM's financial woes didn't really come to light until the last quarter of 2024.

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