While the entire motorcycle industry gathered at Milan, Italy’s Fiera Milano Rho for EICMA 2022, MV Agusta played hooky, skipping out on the annual gathering. Despite its truant ways, the Schiranna manufacturer still stole the show with its limited-edition Superveloce 1000 Serie Oro retro racer. MV Agusta’s Milan showroom played host to the unveiling’s glitz and glamor, but the real action took place behind the scenes.
Just weeks before EICMA 2022, KTM, a subsidiary of Pierer Mobility Group, signed an agreement to take over MV Agusta’s North American distribution in September, 2022. Days before the event kicked off, the pair revealed that KTM would also assume purchasing and supply chain support for the Italian marque.
