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Neil Shaw

KSI advert for JD Sports banned by watchdog

KSI JD Sports JD ASA

An Instagram post by YouTuber KSI promoting JD Sports has been banned after he failed to clearly mark it as an ad.

KSI, real name Olajide “JJ” Olatunji, whose Instagram account has 12.7 million followers, posted the stylised video set to music of himself and others at a bowling alley in November.

It included close-up shots of trainers as well as a shot of KSI drawing attention to his shoes, while the others in the ad were wearing branded sportswear. It ended with a shot of the JD Sports logo under text stating: “King of the Game.”

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