
Kristi Noem, who served as US Secretary of Homeland Security until earlier this month, has been described in the investigation as 'devastated' following a report by the Daily Mail alleging that her husband, Bryon Noem, led a secret double life involving cross-dressing and paid online interactions with fetish models. Noem's representatives told the New York Post that 'the family was blindsided by this, and they ask for privacy and prayers at this time.'
The Daily Mail investigation, led by chief investigative reporter Josh Boswell and senior reporter Ben Ashford, published photographs purportedly showing Bryon Noem, 56, posing in large fake breasts and pink hotpants. The report claims he exchanged hundreds of messages with women from the so-called 'bimbofication' fetish scene — a subculture centred around women adopting heavily augmented, 'Barbie doll'-like appearances through saline breast enhancement.