Krispy Kreme offering free doughnuts in exchange for donating Easter eggs to struggling families as the cost of living crisis continues to grip Ireland.
According to new research, many families around the country will be unable to take part in the joy of tucking into an Easter egg this year, with figures from Krispy Kreme showing that over 10% of the adult population say finances are so tight this year they may have to forgo the "luxury" of buying Easter eggs for themselves and their family.
Nearly two-thirds (62%) put this down to money being tighter and needing to prioritise their spending.
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The research shows how significantly the situation varies for the haves and have-nots around Ireland this Easter.
On average, Irish people will spend €18 on Easter eggs this year, while over half (56%) will not be able to afford them at all or will have to buy fewer.
The 25-34 age bracket, who are most likely to have younger children, are those most likely to be affected with 13% stating that they will not be able to afford Easter eggs at all this year.
To redress the balance, Krispy Kreme has partnered with The Capuchin Centre, a day centre for the homeless, to launch an ‘Eggschange’. The initiative calls on those who receive more Easter eggs than they need to donate them to people who will otherwise go without this year.
Krispy Kreme will reward those who donate with a shareable four-pack of doughnuts in exchange for their generosity. The donated Easter Eggs will be distributed to those struggling to afford them this year via The Capuchin Centre.
Declan Foley, Country Manager for Krispy Kreme Ireland said: “This Easter, we are proud to be partnering with The Capuchin Centre to call on generous Irish people to help spread joy to those unable to afford Easter eggs, rewarding them with shareable boxes of our Choose your own four pack of doughnuts in exchange for their generosity.”
To take part in the Eggschange, visit a participating Krispy Kreme shop between April 7 and April 10 and donate an Easter Egg.
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