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Evening Standard
Evening Standard
World
Jessica Knibbs

Krispy Kreme launches doughnut treats coming in under 200 calories

The new treats have less than half the calories of other Krispy Kreme doughnuts

(Picture: Krispy Kreme)

Doughnuts are notorious for being one of the most calorie-filled desserts and the US’s Krispy Kreme is one of the most popular brands.

Krispy Kreme UK operates more than 120 locations and over 1,100 in-store cabinets including Tesco and Morrisons.

The company behind the doughnuts has now introduced its “lighter sweet treats”.

What are Krispy Kreme’s lighter sweet treats

The new and lighter doughnut versions will come in two flavours, berry burst and lemon crush.

The berry burst doughnut offers a fruity take on the classic doughnut ring, which is dipped in raspberry icing glaze with raspberry-flavoured meringue pieces topped off with fruit sugar sprinkles.

The lemon crunch doughnut is dipped in lemon icing glaze, lemon-flavoured meringue pieces and topped with lemon sugar sprinkles.

Both new doughnuts come in at 195 calories and are featured among Krispy Kreme’s Original Glazed doughnut, making it a low-calorie trio.

Krispy Kreme doughnuts can range up to 410 calories making the healthier trio a guilt-free indulgence.

When and where will the Krispy Kreme doughnuts be launched?

The new lower calorie doughnuts are available in the UK through January 29 and are priced at £2.35, according to the company.

They are available in Krispy Kreme shops, Welcome Break, supermarket cabinets, Road Chef, Just Eat, Uber Eats and Deliveroo.

Krispy Kreme’s president and CEO, Mike Tattersfield, said: “I am incredibly excited about the path forward for Krispy Kreme and remain confident in our ability to execute against our growth drivers and deliver value for our customers and stakeholders.”

The lighter Krispy Kreme announcement comes after the company recently expanded across the island of Ireland, with a new store planned for Belfast.

Krispy Kreme also recently launched its presence in McDonald’s, with flavours including chocolate iced with sprinkles and raspberry filled.

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