Fresh flowers instantly brighten any room, but it's a short-lived beauty. What if it didn't have to be? This is the question Venus et Fleur's founder, Seema Bansal Chadha, boldly asked when she created the brand's Eternity® florals, which last over a year with little care. Celebrities like Kris Jenner, Kim Kardashian, Gigi Hadid, and Paris Hilton (to name just a few) were quick to catch on.
Decorating with flowers isn't anything new, but Venus et Fleur has revolutionized the game in terms of how we conceptualize flowers as home accessories. Previously, we would never think of flowers as permanent fixtures in our interior designs. Now, we can. It's no surprise that these arrangements have been an instant hit on social media, featuring in probably hundreds of celebrity homes. 'Completely obsessed with these GOLD roses!!! Thank you @venusetfleur,' Kris Jenner gushes over her square arrangement. We needed to know more
