The second city of Poland is an increasingly popular destination for Brits looking for a break without breaking the bank.
Krakow is now the top low-cost destination for people flying from the UK, according to lastminute.com analysis.
The historical city is incredibly well connected to the UK, with 28 non-stop flights to and from London alone each day.
As the spiralling cost of living continues to eat into many people's disposable incomes, the excellent value it offers is increasingly appealing.
The cost of a flight from the UK and two nights in the M29 hotel - which is rated four stars by guests - is just £133 per person.
Two nights in March in Krakow's Raddison Blu, with breakfast and flights included, will set a couple back £152 all in.
There are plenty of offers on Lastminute.com - including an incredibly budget three-night stay for £88 in January - that underline quite how cheap a stay in the city can be.
It's not only the cost of the accommodation and flights that has made Krakow a big destination for Brits.
Stag do organisers have long known that a half litre of beer in Krakow will set you back less than £1.50, which is roughly a third of the average UK price.
There are few nicer places to relax, sip a drink and tuck into some delicious pierogi than in the city's old market square, known as Rynek Główny.
The city has many fine examples of Eastern European medieval architecture including the royal castle and two distinctive cathedrals.
While it isn't a draw in the same way, Krakow is the nearest large city to Auschwitz, which can be easily travelled to via bus or train.
As haunting and upsetting as it may be, visiting the concentration camp and learning its awful history is certainly worthwhile and moving.
Recent NielsenIQ data shows that 76% of Brits expect to be moderately or severely affected by the cost-of-living crisis.
Despite that, lastminute.com has seen a higher spend and longer holidays from UK customers in 2022 so far, suggesting that travel is an outgoing that many aren’t willing to sacrifice.
The rising cost of living has seemingly had an impact in terms of how and when consumers pay for their holiday, with more looking to spread out costs over a longer period.
The travel company says that 68% of forward bookings for 2023 have chosen a deferred payment plan.
