Earlier this week, Pocketpair Publishing boss John Buckley said his company isn't interesting in handling games built with generative AI: "If you're big on AI stuff or your game is Web3 or uses NFTs, there are lots of publishers out there [who will], but we're not the right partner for that." One of those partners, it seems, is PUBG maker Krafton, which announced today that it is transforming into an "'AI-first' company."
The announcement, posted on Krafton's Korean-language site and translated via Google, says the change will represent "a complete reorganization of the company's operational development system, placing AI at the center of problem solving." The goals of the new strategy include "fostering change in individuals and organizations, increasing company-wide productivity, and accelerating mid- to long-term corporate value growth," the company said.
