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The Guardian - US
The Guardian - US
Lifestyle
Niloufar Haidari

Kourtney Kardashian wants to make Boohoo’s fast-fashion sustainable. Spoiler alert: she can’t

Kourtney Kardashian wearing one of the pieces from her Boohoo range.
Kourtney Kardashian wearing one of the pieces from her Boohoo range. Photograph: Daniella Midenge/Boohoo

Good news for people who like being lied to and wearing clothes that smell of petrochemicals: Boohoo, a UK-based online fast-fashion brand that has grown quickly in the US, has announced that they will be partnering with Kourtney Kardashian to embark on a “sustainability journey”.

The destination is unclear, but the “journey’’ will involve 46 limited-edition pieces of clothing made from “recycled fibers, traceable cotton, recycled sequins and recycled polyester” as well as “transparent practices for shoppers who want to learn more about the apparel”.

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