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Blair Aitken, Postdoctoral Research Fellow in Psychopharmacology, Swinburne University of Technology

Korean pear juice, IV drips, vitamin patches: do these trendy hangover cures actually work?

Isabella Mendes/Pexels

We’ve all been there. The pounding headache, relentless nausea, and the kind of tired no amount of coffee can fix. Hangovers are a reminder that last night’s fun comes at a cost.

These days, hangovers aren’t just something to complain about over a greasy breakfast – they’re big business. The global market for hangover cures is now valued at US$2.29 billion (A$3.53 billion) and projected to reach US$6.71 billion (A$10.33 billion) by 2032.

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