Fender has put together a subsidiary that will handle all distribution and direct-to-consumer operations across Korea, in a move that CEO Andy Mooney describes as a “significant step” in strengthening the company’s global presence.
From October 1st, all Fender-owned brands will be distributed throughout Korea exclusively by Fender Music Korea. Jack Kim, who spent a decade at Yamaha, delivering annual sales growth of seven per cent, will head up FMK operations as general manager.
