Kodak's new point-and-shoot 35mm film camera comes in 7 vibrant colors, costs just $35, and brings back one of my favorite pieces of camera design

Photograph of the Kodak EC35 film camera.

• Reto Project has released a new Kodak-branded film camera, the Kodak EC35
• It’s a total point-and-shoot, with focus and all settings fixed
• However, it features a stylish sliding lens cover, in the style of the Olympus Mju from the early 1990s

A new Kodak film point-and-shoot camera has just been announced. And the reason for the tortured use of the passive voice in the previous sentence is that it isn’t actually made by Kodak.