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Digital Camera World
Digital Camera World
Sebastian Oakley

Kodak overtakes Fujifilm as the most-used film brand among photographers in new survey

Kodak Logo.

Kodak has overtaken Fujifilm to become the most-used film brand among photographers responding to FilmFocus' latest survey, as new figures suggest that the analog revival is continuing despite the ever-increasing cost of shooting film.

The 2025 Survey on the Current State of Film Photography gathered 1,337 valid responses, up considerably from 802 respondents in the previous year's survey.

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