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Digital Camera World
Digital Camera World
Kim Bunermann

Kodak outsells Fujifilm in Japan's compact camera market – but doesn't lead in revenue terms

Three Kodak PixPro FZ55 compact cameras in red, blue, and black arranged in a stack, with a gold crown above the black camera against a gray backdrop.

BCN Retail has released the June 2025 sales and revenue rankings for Japan's compact cameras, showing clear trends in one of the world's most tech-focused markets. Kodak is leading the number of units sold, and while Fujifilm doesn't appear in the top five for unit sales but remains strong in sales revenue, just behind Panasonic.

Since November 2024, Japan's compact camera sales have been growing steadily. In June 2025, unit sales grew 12.7% year-on-year, with revenue rising even higher at +34%, signaling the growing demand for portable and affordable cameras that outperform smartphones without the complexity and bulk of professional models (for example, not like Sony's new $5,000+ RX1R III compact camera).

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