Kodak is “back” with “new” color film. For the first time in more than a decade, Eastman Kodak will sell its own film in an attempt to help settle swinging film prices

A Kodacolor 100 box with a sample photo taken on the film of flowers as the background.

The original Eastman Kodak brand behind the iconic Kodak name will once again be selling 35mm film for still photography. In a post on Instagram on October 01, Eastman Kodak announced the Kodacolor 100 and Kodacolor 200 135 format film, marking the first time in more than a decade that Eastman Kodak will sell the film directly to distributors.

Eastman Kodak has continued to manufacture film in the digital era, but during bankruptcy proceedings in 2013, Kodak Alaris became an entirely separate entity. Through the years, Eastman Kodak has continued to manufacture film, but Kodak Alaris was the exclusive distributor, selling the film to retailers. Eastman Kodak manufactures the film for still photography, as well as film for video, but Kodak Alaris was the exclusive distributor for Kodak-branded still photo film.