The scorching temperatures and the recently concluded festival season led to record sales of the Karnataka Milk Federation’s (KMF) Nandini products. Last week, the KMF beat all-time records for single-day sales by selling 16.5 lakh litres of curd and 51 lakh litres of milk.
Along with milk and curd, Nandini’s other products like flavoured milk and ice creams have also seen an increase in sales. “While heat is the main reason why the sales have increased, we also had festivals like Ugadi, Id-ul-Fitr, and Ram Navami which increased consumption,” said M.K. Jagadish, managing director, KMF.
The average sale of milk has increased by around three to four lakh litres (per day), while the average sale of curd has gone up by two to two-and-a-half lakh litres, the MD said. The sale of curd also includes the sale of buttermilk packets.
