Jerry Seinfeld has a new bit, but we’re not sure if it’s funny or just plain weird. The 68-year-old comedian is the star of Kith’s latest campaign, a seemingly unironic move that has some people (and publications) wondering how many midlife crises Seinfeld is allotted.
Kith is known for its eccentric campaigns — last year, it tapped Larry David for a Curb Your Enthusiasm collaboration — but it’s unclear what the brand has in common with Seinfeld other than roots in Queens, New York. Granted, the actor’s name is sure to circulate buzz for Kith’s latest collection, but is it the attention the brand is after?
