Kiss, the iconic rock band known for their high-energy performances and theatrical flair, has recently made a significant business move by selling the rights to their trademarks, publishing, and recording royalties to a company named Pophouse. This strategic decision is aimed at creating a virtual live show featuring Kiss' music and likenesses.
Pophouse, a Swedish company with experience in producing virtual concerts, has already achieved success with a similar project involving the legendary pop band ABBA. The ABBA Voyage concert, featuring hologram-like performances of the group's members, has been a commercial hit, selling out consistently in London.
