Kiss, the iconic rock band known for their high-energy performances and theatrical flair, has recently made a significant business move by selling the rights to their trademarks, publishing, and recording royalties to a company named Pophouse. This strategic decision is aimed at creating a virtual live show featuring Kiss' music and likenesses.
Pophouse, a Swedish company with experience in producing virtual concerts, has already achieved success with a similar project involving the legendary pop band ABBA. The ABBA Voyage concert, featuring hologram-like performances of the group's members, has been a commercial hit, selling out consistently in London.
The upcoming virtual show featuring Kiss is expected to leverage the band's dynamic stage presence and iconic imagery, including their signature makeup and pyrotechnics. By utilizing hologram technology, Pophouse aims to recreate the electrifying experience of a live Kiss concert in a virtual format.
While Pophouse now owns the rights to all things related to Kiss, the original band members Gene Simmons and Paul Stanley are set to be actively involved in the development of the virtual show. This collaboration ensures that the essence of Kiss' performances will be faithfully captured in the digital realm.
The virtual Kiss concert is slated to debut in the United States in 2027, offering fans a unique opportunity to experience the band's music and theatrics in a groundbreaking format. With the success of similar virtual concerts in the industry, there is considerable anticipation surrounding the launch of this innovative project.
