King Charles' official emblem was inspired by his love of the planet and natural world, says design guru Sir Jony Ive.
Sir Jony, credited with designing Apple's iPhone - one of the best-loved gadgets of the modern age, and his creative collective, LoveFrom, have produced the insignia to celebrate Charles's new reign.
It features a stylised image of St Edward's Crown, which will be used to crown the monarch, created from the rose of England, thistle of Scotland, daffodil of Wales and the shamrock of Northern Ireland, in the red, white and blue of the Union flag.