Kim Kardashian's SKIMS line is as famous for its captivating advertising campaigns starring major celebrities as much as its sought-after products. See Sabrina Carpenter in her coquette-inspired ads. Or the epic reunion of Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel back in 2022. Or Cardi B rocking the reimagined cotton collection. We could go on and on. So we were eagerly anticipating which big star(s) would be cast in the brand's new swimwear advertising campaign. Turns out, it was worth the wait.
Kardashian took over modeling duties appearing in the smoldering swim ads. The businesswoman and reality star knows, just like Rihanna, that sometimes nobody can sell your wares like yourself. This isn't the first time Kardashian has stepped in front of the camera, though. Around the holidays, she sparkled for the launch of her Swarovski x SKIMS collaboration. Plus, she showed off her brand's Stretch Satin collection.
This time the names behind the scenes are another attraction. Kardashian enlisted fashion photographer Nick Knight to capture the stunning images and Carine Roitfeld to style the suits. The super steamy images flaunt both the swimsuits and the corresponding cover-ups, like shrugs, tie-front tops and even mesh dresses. Heck, you may want to grab the cover-ups even if you're not in the market for a new swimsuit right now. The Swim Shop is packed with over 30 pieces in eye-catching colors and snakeskin-inspired prints designed to be mixed and matched.
SKIMS also introduces underwire bikini tops to its swim lineup. Available in sizes XXS to 4X, there's something for everybody this summer. The prices are pretty reasonable with bikini separates going for between $36 to $52. Cover-ups will set you back anywhere from $54 to $78. While one-pieces require a bit more of an investment, ranging from $88 to $94.
Shop SKIMS' Swim Shop on the brand's website.
