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Fortune
Fortune
Eleanor Pringle

Kim Kardashian’s private equity firm believes this is the secret to making the ‘best decisions’

Kim Kardashian Khloe Kardashian Jay Sammons SKIMS
Kim Kardashian at the CFDA Fashion Awards (Credit: Sean Zanni/Patrick McMullan - Getty Images)

Despite having a high-profile celebrity at the helm, Kim Kardashian's private equity firm has kept a lot of its work under wraps.

The reality TV star launched SKKY Partners in September 2022 alongside Jay Sammons—formerly a director at the likes of skin care and cosmetics brands Philosophy, headphone maker Beats by Dre, and Compana Pets.

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