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Marie Claire
Marie Claire
Lifestyle
Kelsey Stiegman

Kim Kardashian's Fashion Empire Will Expand Into Sneakers With New Athletics Brand, NikeSKIMS

SKIMS Kim Kardashian NIke NikeSKIMS The North Face
Kim kardashian wears her skims x swarovski crystal underwear set.

In the years since its launch, Kim Kardashian's self-titled shapewear brand has become a case study in viral marketing. SKIMS continually rolls out new collaborations and celebrity campaigns on a month-to-month bases, keeping the brand's name consistently top of mind.

Kardashian has just crossed the Ts and dotted the Is on the label's first buzzy launch of 2025: a "long-term partnership" with Nike.

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