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Fortune
Fortune
Jane Thier

Kim Kardashian reveals the secret behind her massive success: Two decades of haters

portrait of Kim Kardashian (Credit: Grace Rivera for Fortune)

Kim Kardasian—the consummate multihyphenate—has no shortage of accolades and cultural savvy defining her success. The “famous for being famous” moniker is apt for Kardashian, who first rose to fame in the mid-2000s alongside her eponymous family on E!’s Keeping Up with the Kardashians. But that’s mostly because her influence cannot be distilled into one category. 

At one point or another, she’s made a dent in retail, gaming, books, television acting, makeup, and fragrance. Most notably, her shapewear brand Skims became a $4 billion brand in fewer than four years. Despite her deep well of cross-industry experience, many suits in the business world still look at her askance. They may not for long. 

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