Kim Kardashian is helping her daughter North West enter the business world as she filed four new trademarks for the nine-year-old, according to reports.
Kim's eldest daughter looks set to launch her own business empire, including a skincare range and toy line, but some fans have urged Kim to let North "just be a kid".
The first trademark for North is for a beauty brand which would contain products such as moisturisers, skin lotions, bubble bath and hair care products.