Kim Kardashian deleted a TikTok video of her and North after fans spotted "weird bruises" on the mum-of-four's jaw.
In the video Kim, 42 and North, 9 could be seen singing to Drake's One Dance in the car as the SKIMS founder went without make-up.
However, on closer inspection, fans thought they could see purple marks on the billionaire's face with many speculating what may have caused the discolouration.
One asked: "What’s going on with the weird bruises on Kim’s jaw?"
Some thought the marks were from a bit of nip/tuck, with one saying: "Fillers? I think she had those injections that give you a sharp jawline.
"You can tell when she opens her mouth they look like knots."
However another fan claimed: "It's psoriasis."
Kim has spoken candidly about suffering from the condition, which causes that causes flaky patches of skin which form scales.
Sharing her psoriasis story on her sister Kourtney's Poosh website, she said: "When I was 25, I had my first psoriasis flare-up. I got a common cold, and since psoriasis is an autoimmune condition, this triggered it. It was all over my stomach and legs.
"Earlier this year is when it got extremely bad—it covered my whole face and a majority of my entire body.
"I’ve become extremely comfortable with my psoriasis. No matter where it is on my body, sometimes I am fine with showing it off and other times I don’t want it to be a distraction, so I cover it up with body makeup."
Kim has had a lot on her plate recently having been slammed for not speaking out sooner about her ex Kanye West's vile racist tweets.
In comments which saw him lose a string of lucrative contracts with companies including Adidas and Balenciaga, Ye's actions were widely condemned.
Kim initially stayed silent on the matter with Culture Club star Boy George posting a tearful video imploring the mum-of-four to speak out.
He said: "I'm appalled that Kim Kardashian hasn't come out and added her voice to this debate, because this woman has children with Kanye, so she must understand as a mother what it feels like for little Jewish children to hear these f***ing comments, how demoralising and terrifying it must be."
After Kim's sister Khloe reposted a message from author Jessica Seinfeld, which read: "I support my Jewish friends and the Jewish people" - the entrepreneur broke her silence.
Taking to Instagram on Monday (Oct 23), she said: "Hate speech is never OK or excusable,” Kardashian tweeted Monday. “I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.”
The Mirror has contacted Kim's reps for comment.
