There is a swell of excitement that clings to Kid Cudi.
I am sitting in Selfridges’ second-floor private shopping suites waiting to slip into the side room and have some one-on-one time with the twice Grammy award-winning rapper, Emmy-nominated TV creator and, as of last year, fashion designer. We are running late, and he is nowhere to be seen. A good 30 minutes go by before the doors swing open, and in the middle of a stern-faced, rainbow-clad entourage led by a bodyguard in all-black, Cudi (real name Scott Ramon Mescudi) emerges.
