You've seen the teasers for Kia's new Super Bowl commercial, each one featuring a robotic dog – officially called Robo Dog – and a Kia EV6. The automaker is obviously looking to promote its new electric crossover with a large audience, but how does one get non-car people interested in such things? You feature an irresistible puppy chasing a car, and then you kill it. Wait, what?
Don't worry, because this minute-long video does have a happy ending, and not just in the fictional world of Robo Dog. The video opens with the robotic pup fully charged in a store, breaking our heart as it dreams of a forever home with the EV6 and its driver parked outside. As a customer enters the store, Robo Dog makes a break for it and desperately chases after the EV6. A series of almost there moments follow, and frankly, if you're not rooting for this mechanical mutt and its adorable puppy dog eyes to win, we question whether you have any feelings at all.
