Kia's Making More Affordable EVs. It Won't Make Dirt-Cheap Ones

• Kia's cheap EV2 will hit the streets next year at an expected price of around $35,000.
• Critics still want something cheaper, but Kia's European boss warns that it's not in the business of discount EVs.
• He says that the brand has no interest in competing with China: "It’s not my job to fight the Chinese on price."