
Selling cars in Europe today requires a delicate balancing act. On one hand, combustion-engine vehicles remain the preferred choice among buyers. In the European Union, electric cars held only a 15.3% market share in the first four months of the year, according to data from the European Automobile Manufacturers' Association (ACEA). On the other hand, tougher legislation is forcing automakers to accelerate the rollout of EVs. Therein lies the problem.