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The Independent UK
The Independent UK
World
Isabel Keane

KFC appoints first-ever ‘global chief brand officer’ as fast-food chain faces fierce competition

KFC Yum Brands

KFC has appointed its first-ever global chief brand officer as the fast-food chain looks to make a comeback amid fierce competition.

Amy Ellis Durini — a longtime executive at KFC’s parent company, Yum Brands — was appointed to the role, effective November 1, the company said in a press release.

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