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Mohd Haider

Kevin O'Leary Says Cracker Barrel's Viral Rebrand Proves 'Bad News' Can Create 'More Buzz' Than A Billion-Dollar Ad Spend

Cracker Barrel CBRL Kevin OLeary Cracker Barrel Old Country Store Inc Donald Trump Gold Taco Bell

Pigeon,Forge,,Tn,-,12,Mar,2024:,Cracker,Barrel,Old

“Shark Tank” investor Kevin O’Leary believes Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) struck marketing gold despite widespread backlash over its failed rebranding attempt.

“Cracker Barrel rebranded and caught fire online, suddenly everyone’s talking about them,” O’Leary posted on X. “Sometimes bad news is good news. A screw-up can create more buzz than a billion-dollar ad spend.”

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