After a hiatus of two years caused by the COVID-19 pandemic, Kerala Tourism organised its first B2B meet in the Spanish capital Madrid and the Italian city of Milan, showcasing a range of new tourism initiatives and popular destinations before the leading stakeholders of the tourism and hospitality industry in the two European cities.
“The shows were part of the State’s ongoing promotional activities to consolidate its position in the European market and send out a loud and clear message to the tourists that God’s Own Country is once again as hospitable and safe as it used to be in the pre-pandemic times,” said Additional Chief Secretary (Tourism) V. Venu who led the delegation.
