Kerala Tourism is preparing to roll out aggressive promotional campaigns across the country, targeting diverse segments ranging from family holidayers to working professionals, adventure-seeking backpackers and honeymooners.
The campaigns to ramp up the State’s tourism and hospitality industry will be based on a variety of themes such as Long Stays, Homestays, Drive Holidays and ‘Change of Air’ besides new products like Caravan Holidays.
The promotional initiatives will be bolstered by a series of travel trade networking activities, including participation in Trade Fairs, organizing B2B Partnership Meets and roadshows, and promoting products and events through various media such as print, TV, radio, digital, OTT, and theatre.
